While every property has good points, most have aspects that could benefit from some improvement. With a little thought and energy, and not too much financial outlay, you can make the most of your property's strengths and improve the weaknesses.
Presentation is everything ... and it's often what sells the emotional appeal of a property.
Why are pre-auction open homes essential?
Open homes are one of the most effective ways to market a property because:
They'll help you make sure the property is tidy and prepared for inspections.
You can control viewing times.
They'll help attract a wider variety of potential buyers.
They can create plenty of activity, even in a slow market.
Interest and activity can trigger urgency with buyers.
Your sales consultant will have the opportunity to talk to numerous people about your property and will get an idea of how many people will be registering to bid.
You can gather feedback on price, presentation and sales appeal, which will give you a good amount of information to go to auction with.
What is the best way to prepare for open homes?
Declutter | don't Just clean and tidy, but get rid of anything that may prevent a buyer being able to see themselves in the property. That means packing up personal knick-knacks, photographs, unnecessary furniture or decorations.
Repair | Make any repairs well before the first open home. Fix things like chipped paint or peeling wallpaper. Clean carpets and consider if things (ike curtains and blinds need replacing, or at least cleaning. Fix any doors or windows that are sticking or squeaking.
Style | Once you've decluttered and repaired, consider using a home staging service to showcase your property in the best light. These stylists will look at your space and loan furniture which is best suited to your home. It is an added cost but worth considering if it will increase an offer.
Exteriors | Don't forget the outside of your property. Make sure gardens, lawns and edges are all trimmed and tidied. Look out for areas that may need water-blasting, particularly after winter, as well as loose fence railings and blocked gutters.
Once your property is looking in pristine condition, consider having professional photographs taken.
This is something you can discuss with your sales consultant as part of your marketing plan. But professional photography is essentially the shop window for your property sale.
A good professional photographer will:
Take shots of your property at the right time of the day at the right angles so it looks its best.
Have professional equipment that can help make spaces look bigger, lighter and generally more appealing.
You may also wish to think about video walkthroughs and other visual marketing. Technology has hugely increased the number of options available. Talk to your Harcourts sales consultants. They will know what works best for properties like yours and what is most effective for the budget you are working to.
The final checklist before viewings:
- Open blinds and curtains.
- Open windows to let in fresh air.
- Check your flower arrangements.
- Turn on lights in dark rooms or at night.
- Light the fire in winter.
- Display your best towels in the bathroom.
- Clean and straighten rugs.
- Empty rubbish bins.
- Pick up any dirty clothes.
- Deodorise pet areas and secure pets.
- Vacuum and dust each room.
- Tidy grounds and garden.